Search

Lowestoft Air Festival sponsor appeal goes nationwide

19:41 25 February 2011

NEWS; Photograph Simon Parker; The RAF Red Arrows open the second day of the second day of the Lowestoft Air Festival; MyPhotos24 Ref- SP 010 Lowestoft Fri 22

NEWS; Photograph Simon Parker; The RAF Red Arrows open the second day of the second day of the Lowestoft Air Festival; MyPhotos24 Ref- SP 010 Lowestoft Fri 22

Archant

THE Lowestoft Seafront Air Festival has launched a nationwide search for funding after failing to attract a main sponsor for the fourth year running.

More than a million people have seen the two-day spectacular over the past three years, but since 2007 it has been without a major financial backer.

So the independent trust that runs the show has launched a national appeal to try to find new sources of sponsorship, just weeks after launching a local fundraising appeal.

Despite its popularity, the annual air show suffered a £40,000 loss last year. Dismal weather on both days saw a fall in the sums raised through bucket collections.

Managing director Paul Bayfield this week urged businesses to support the 2011 festival.

He said: “Having established itself on the annual calendar, our event brings a huge benefit to the local economy. This has given unparalleled opportunities for companies at local, regional and national level to promote, trade and host hospitality at the show.”

Describing it as “truly magnificent community- based event”, Mr Bayfield added: “Lowestoft and the Waveney Valley enjoy a great deal of publicity, public relations and tourism awareness simply because the air festival takes place.”

A report based on research conducted by the East of England Tourist Board revealed that the airshow – taking place this year on August 11 and 12 – boosted the area’s economy by more than £13m and created 180 full and part-time jobs in 2009.

The event was established 15 years ago and was originally run by Waveney District Council. It then changed hands and for the past seven years has been organised by the independent, voluntary, not-for-profit social enterprise company, Lowestoft Seafront Air Festival Ltd

The company works in partnership with Waveney and charitable groups to ensure the future of the event is secure. But, after several years of support from Bird’s Eye and a year’s backing from the now-disbanded Lowestoft Together, the air show has lacked a main sponsor.

A brochure outlining sponsorship options, including advertising, promotion, branding, product placement and corporate hospitality, is available. For details, call sponsorship and operations manager Keith Moughton on 01502 523398, email keith.moughton@waveney.gov.uk or write to Lowestoft Seafront Air Festival Ltd, 41 Tennyson Road, Lowestoft, NR32 1PS.

To find out more about becoming a the Friend of the show visit www.lowestoftairfestival.co.uk

0 comments

Other news

L to R: Tom Hill, Rosie Kinsella, Grace Collis, Rupert Hayes.

Exam results are continuing the upward trend in Lowestoft and Reydon with school reporting an increase in students achieving GCSE maths and English at grade C or above.

08:36
Keep up to date with the latest GCSE exam results with our live map

Our live GCSE results map will show how schools across Norfolk have performed in GCSE exams compared to previous years.

08:28
GCSE results at Sprowston High School. Kelsey Andrews, left, who celebrated her birthday as well as her exam results with Alice Trett. Picture: DENISE BRADLEY

GCSE results in Norfolk and Suffolk have gone up, as schools across the counties reported improvements on last year’s figures.

Members of the newly formed Kirkley Parish Council.

It is an area with its own high street and unique history - and is a tourist destination in its own right.

Most Read

08:28
GCSE results at Sprowston High School. Kelsey Andrews, left, who celebrated her birthday as well as her exam results with Alice Trett. Picture: DENISE BRADLEY

GCSE results in Norfolk and Suffolk have gone up, as schools across the counties reported improvements on last year’s figures.

Read more
08:36
Keep up to date with the latest GCSE exam results with our live map

Our live GCSE results map will show how schools across Norfolk have performed in GCSE exams compared to previous years.

Read more
L to R: Tom Hill, Rosie Kinsella, Grace Collis, Rupert Hayes.

Exam results are continuing the upward trend in Lowestoft and Reydon with school reporting an increase in students achieving GCSE maths and English at grade C or above.

Read more
Benjamin Britten
Members of the newly formed Kirkley Parish Council.

It is an area with its own high street and unique history - and is a tourist destination in its own right.

Read more
Yesterday, 09:13
Abellio have been awarded the franchise for the east's rail services. 
Picture: ANTONY KELLY

Abellio has been confirmed by the Department for Transport as the operator of the new East Anglian rail franchise, which will commence on the 16th October 2016.

Read more
Department for Transport

Local Weather

Partly Cloudy

Partly Cloudy

max temp: 22°C

min temp: 17°C

HOT JOBS

Show Job Lists

Digital Edition

cover

Enjoy the
Lowestoft Journal
e-edition today

Subscribe

Newsletter Sign Up