Search

Smoking hot! Suffolk proves a winner for new quit smoking TV advert

PUBLISHED: 09:19 26 September 2017

Stoptober shots on Southwold beach

Stoptober shots on Southwold beach

Archant

A new TV advert for this year’s Stoptober campaign has been filmed entirely in Suffolk – with some recognisable spots in Ipswich and Southwold among the locations used.

Stoptober challenges smokers to give up cigarettes for 28 days in October, in a bid to help wean them of the nicotine for good.

After M&C Saatchi set out its location brief for filming of this year’s advert, Screen Suffolk was able to secure the work entirely in the county thanks to its range of different landscapes.

The advert features people from different walks of life keeping a football up and passing it on from shot to shot, taking in towns, coastline, parks and housing.

Screen Suffolk director Karen Everett said: “The production thought they’d have to film in London and perhaps travel quite extensively. But when we started talking about locations it looked obvious that this was one we could wrangle entirely into the county.

Suffolk's coast was one of the locations for the filming Suffolk's coast was one of the locations for the filming

“The next challenge was meeting the locations brief in just two days. We took the production on a recce – from location to location until the right ones were found and the full brief was met. It’s great to see them on film now.”

Among some of the familiar locations are Alexandra Park, Alderman Park, a fake bus stop in Alf Ramsey Way, a river path, Cocks Lane, Bulstrode Road, Ranelagh Road and a town centre car park, all in Ipswich.

The People’s Community Garden in Ipswich, run by ActivLives, and the Southwold seafront, harbour and town rounded out the locations.

Location manager Ben Carter said: “Working in Suffolk was so much easier than in London, especially because we had to get from location to location in such short timeframes.

Organisers of the campaign hope it will persuade people to give up smoking Organisers of the campaign hope it will persuade people to give up smoking

“Everything we needed was in Ipswich and then Southwold, each location pretty much around the corner from the last.

“Finding that sort of variety packed into small areas was eye opening for me. The brief was that our locations should be representative of a broad cross-section of England – all of which Suffolk could do for us. There are few places in the country that could have managed that.”

Mrs Everett added: “The fact is Suffolk is perfect in a situation like this – with the full variety of locations available within a small area. It’s not congested here, and we really know our patch, so we can show location managers hidden corners of the county.”

Comments have been disabled on this article.

Other news

17:26

A popular television star and historian has added his weight to a campaign to save Lowestoft’s record office.

13:00

Police have found a man who went missing after a car ‘flipped three times’ in a crash near Snape Maltings last night.

17:37

It’s not entirely unusual for me to talk to people who have known me for some time and for them to say ‘dude, what is it that 
you do now?’.

17:02

Marking the centenary of the enfranchisement of millions of women, Suffolk’s highly acclaimed, all-female vocal group, Seraphim, will sing out in their honour.

Most Read

Yesterday, 17:20

Two cars were badly damaged after a multi-vehicle collision at a busy Lowestoft junction.

Read more
NHS
11:12

A man who bombarded his ex partner with 100 unpleasant text messages and missed calls has been jailed for four-and-a-half months.

Read more
Yesterday, 19:00

Touching tributes have been paid to a well known photographer and former speedway star.

Read more
Eastern Daily Press
09:26

Firefighters have tackled a series of bin fires in the Lowestoft area.

Read more
13:00

Police have found a man who went missing after a car ‘flipped three times’ in a crash near Snape Maltings last night.

Read more
Suffolk police

Later in Life

cover

Click here to view
the Later in Life
supplement

View

Local Weather

Sunny

Sunny

max temp: 7°C

min temp: 1°C

Show Job Lists

Digital Edition

cover

Enjoy the
Lowestoft Journal
e-edition today

Subscribe

Newsletter Sign Up

Sign up to receive our regular email newsletter