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Lowestoft Town announce new stadium sponsor

Lowestoft have sold the naming rights to Crown Meadow, which will now be called the Amber Dew Events Stadium. Picture: Lowestoft Town

Lowestoft have sold the naming rights to Crown Meadow, which will now be called the Amber Dew Events Stadium. Picture: Lowestoft Town

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Lowestoft Town’s Crown Meadow home will be re-named the Amber Dew Events Stadium from next season.

The Trawlerboys have announced a two-year agreement with Amber Dew Events Limited, an events management company, for the naming rights to Crown Meadow.

The agreement will also see the Amber Dew Events name and branding prominently visible both internally and externally at the stadium along with the Blues’ digital media.

Blues commercial manager Sam Hossack said: “This is undoubtedly a ground-breaking agreement for Lowestoft Town Football Club and one that we are all absolutely thrilled with. We look forward to welcoming Amber Dew Events as our stadium naming rights partner.

“This is a deal we have worked hard towards on both sides for a number of weeks, after initially speaking with (managing director) Lord Russell Baker in regards to hosting an Amber Dew Event here at the football club last year, we stayed in touch, and this was an opportunity that he was very interested in and after a few weeks of talks, we came to a mutual agreement, an agreement that we are very excited about.”

Lord Russell Baker, managing director and founder of Amber Dew Events Limited, said: “On behalf of Amber Dew Events Ltd I am personally delighted and extremely excited about entering into a partnership agreement with Lowestoft Town Football Club. The new ground name; ‘The Amber Dew Events Stadium’ presents an exciting opportunity to raise the Amber Dew Events brand in East Anglia and beyond. Lowestoft Town Football Club aim to regain their National league status and the drive and ambition within the club is very evident with all involved. A good run in both the FA Cup and FA Trophy tournaments would provide great exposure to both the football club and Amber Dew Events brands as both national cup tournaments provide additional TV, radio, news editorials and other media coverage.

“Amber Dew Events are looking forward to working closely with Lowestoft Town Football Club; and as two sporting businesses, we are sure this partnership is well aligned, providing a mutual platform to further enhance the success and ambitions of both the Football Club and Amber Dew Events.”

Lowestoft originally played at the Crown Meadow Athletics Ground, which shared part of the same site as the modern Crown Meadow. In 1889 they moved to a ground in North Denes, but returned to the new Crown Meadow in 1894. It was opened with a match against Lowestoft Harriers on September 22, 1894.

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