A new chippy that allows customers to pick the fish they want to be battered and fried has opened in Lowestoft.

Fresh meat and fish distributor, Coastal Cuisine, has launched a new on-site shop named The Cod's Pollocks.

The team hopes the venture will help vary the ways customers can enjoy their produce.

Lowestoft Journal: Customers can choose their own fresh fish and have it fried in front of themCustomers can choose their own fresh fish and have it fried in front of them (Image: Coastal Cuisine)

Visitors can visit Coastal Cuisine premises in Hadenham Road on the South Lowestoft Industrial estate and make a selection from the fresh fish counter.

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Staff will then fry their choices in front of them and serve them alongside handmade chips made from local Wangford potatoes.

Lowestoft Journal: They can also add handmade chips, tartare sauce and mushy peasThey can also add handmade chips, tartare sauce and mushy peas (Image: Coastal Cuisine)

Customers can also add handmade tartare sauce and handmade minted mushy peas.

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Victoria Patterson, Coastal Cuisine's director, explained that this is one of many changes happening within the business.

Lowestoft Journal: This change is one of many under way for Coastal CuisineThis change is one of many under way for Coastal Cuisine (Image: Coastal Cuisine)

"We are also in the process of installing an onsite smokehouse to complement our on-site butchery and fresh fish wholesale business," she said.

"Our sister company also sells pet food of the highest quality and we supply many of the ingredients. The pet food range is showcased in our fish and farm shop."

The Cod's Pollocks will be open on Wednesdays and Fridays from 11am to 2.30pm.