As Lauren Hemp, Alessia Russo and their England teammates aim to hit the back of the net over the coming weeks at the 2023 FIFA Women's World Cup, an east coast company is set to play a leading role.

For a long-established, family-run firm in Lowestoft has scored as it supplies their FIFA Approved Goals for the global spectacle in Australia and New Zealand.

Lowestoft Journal: A FIFA quality approved goal by Harrod Sport.A FIFA quality approved goal by Harrod Sport. (Image: Stephen Taber)

Having made the goals that the balls will be fired into, the UK’s leading manufacturer of sports equipment, Harrod Sport - part of the Harrod UK group of companies - will be supplying 20 sets of their FIFA Quality Goals to the 10 stadiums that feature at the prestigious tournament.

Lowestoft Journal: Kevin Utton, from Harrod SportKevin Utton, from Harrod Sport (Image: Harrod Sport)

With all of the goals having been manufactured at the firm's Lowestoft site, on Pinbush Road, upon winning the contract, sports sales and marketing director Kevin Utton said: "It’s been another great effort by the team to both secure and fulfil another major event contract.

"The Women’s World Cup in Australia and New Zealand promises to be a truly amazing event.

"As a company we will be supporting the England team to hopefully secure another amazing result following their success at the 2022 Euros.

Lowestoft Journal: Harrod Sport will be the goal supplier for the FIFA Women's World Cup. Picture: Harrod Sport Harrod Sport will be the goal supplier for the FIFA Women's World Cup. Picture: Harrod Sport (Image: Harrod Sport)

"Both events featured our Stadium Pro football goals and we will be hoping Sarina Wiegman's Lionesses can find the target just as accurately as they did at the Euros.

"We will certainly celebrate every England goal that hits the back of the Harrod Sport net."

With the goals shipped to the other side of the world in April, Harrod Sport sent two 40ft containers of equipment ahead of the tournament kicking off on July 20.

Managing director Stephanie Harrod added: "We were incredibly proud to have supplied products to the UEFA Women’s Euros 2022 and honoured to have won another contract to supply products to FIFA Women’s World Cup hosted by Australia and New Zealand.

"These women are inspirational and I hope the development of women’s football continues to thrive."