Pleasurewood Hills is investing more than a million pounds to improve its flagship rollercoaster Wipeout.
The Lowestoft theme park’s seven-figure investment will be spent on repairs and updates to the track of the rollercoaster, as well as adding a new station, queue line and photobooth.
A new train will also replace the old carriage, with waist supports replacing the current over-the-shoulder restraints to improve comfort while raising the intensity of the ride.
Wipeout is the region’s largest rollercoaster and the UK’s last remaining Vekoma Boomerang – a coaster design where a train is pulled backwards up a hill and then released forward before repeating the track layout backwards.
Work on Wipeout is under way (Image: Supplied) The investment comes despite Pleasurewood Hills suffering post-tax losses of almost £340,000 last year, according to its latest accounts.
Pleasurewood Hills is owned by the Looping Group, which purchased the theme park in 2011.
READ MORE: Pleasurewood Hills' losses treble to £340k
Work has also been carried out on the park’s carousel, giving the horses and carriages a new lease of life.
Other improvements in recent years include upgrades to the Marble Madness rollercoaster, and the Sea Lion Splash and Birds of Paradise displays.
Pleasurewood Hills in Lowestoft (Image: Lee Sutton) Ricky Lark, general manager of Pleasurewood Hills, said: "The Looping Group recognises the immense potential of Pleasurewood Hills and is committed to its long-term future.
“Our investments not only enhance the visitor experience but also support the local economy by creating jobs, boosting tourism and fostering community growth.
“As one of the region's biggest and best-loved attractions, we are proud to play a key role in the visitor economy.
“Despite the challenges faced by the industry, Pleasurewood Hills remains strong and ready to deliver an unforgettable experience for all.”
READ MORE: Thrill seekers rage at being stung with parking fines at 'Pleasurewood Bills'
Pleasurewood Hills was first opened in 1983 by entrepreneur Joe Larter.
Its current owner, the Looping Group, has theme parks across Europe.
The French company also took ownership of Drayton Manor, near Birmingham, in 2020.
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