Search

Ale shop reduces carbonated footprint

PUBLISHED: 08:00 19 January 2008 | UPDATED: 19:28 05 July 2010

A REAL ale shop in north Suffolk is proving a hit with customers who want to enjoy fine beers but with fewer food miles.

Based at Priory Farm, Wrentham, The Real Ale Shop offers a collection of more than 38 Suffolk-brewed ales, all bottle-conditioned.

A REAL ale shop in north Suffolk is proving a hit with customers who want to enjoy fine beers but with fewer food miles.

Based at Priory Farm, Wrentham, The Real Ale Shop offers a collection of more than 38 Suffolk-brewed ales, all bottle-conditioned.

The shop was officially opened in October and has gone from strength to strength over the past few months with Christmas being an especially busy period.

Keith Perry, who helps run the shop with owners Roger and Gill Middleditch, said the shop showed that through careful planning and researching the market, local businesses can thrive.

“All of are beers are local and the food miles for each product are incredibly low, in the very near future we hope to make the beers we sell even more 'local' by selling our own malted barley to the micro-breweries which supply us,” said Mr Perry.

“Although we sell products through our website all over the country most of our customers are local and they understand that you don't need to travel hundreds of miles to get a good quality ale.

“Suffolk micro-breweries offer some fantastic beers, but they are often not very good at promoting themselves because they are so involved with the beer - we help to bring their products to a wider market.”

Mr Perry, who is also a parish councillor in Wrentham, said: “Wrentham and so many other villages are losing their shops, pubs and post offices, people need to keep using local businesses to ensure that they are their in the future”

Most Read

Most Read

Latest from the Lowestoft Journal

Hot Jobs

Show Job Lists