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Barley man honoured by award

PUBLISHED: 12:46 01 November 2008 | UPDATED: 21:41 05 July 2010

PIONEERING Norfolk specialist malting barley grower Teddy Maufe has been rewarded for his work in promoting real ale.

Mr Maufe, who launched the Real Ale Shop at Branthill Farm, near Wells, earned his award from Camra, the Campaign for Real ale.

PIONEERING Norfolk specialist malting barley grower Teddy Maufe has been rewarded for his work in promoting real ale.

Mr Maufe, who launched the Real Ale Shop at Branthill Farm, near Wells, earned his award from Camra, the Campaign for Real ale.

It commended large and small retailers for stocking real ale in a bottle, and three specialists were recognised at an awards ceremony at at Lord's Cricket Ground.

Mr Maufe, a tenant farmer on the Earl of Leicester's Holkham estate, started the venture four years ago as a means of highlighting the range of beers and ales produced from locally-grown malting barley. Today, the Real Ale Shop, located off the so-called Road” from Fakenham to Wells, stocks more than 50 beers from a couple of dozen small breweries.

One of the award-winning breweries, Fox Brewery at Heacham, uses malt grown on Mr Maufe's farm, which is then malted by Crisp Malting Group at Great Ryburgh, near Fakenham.

The Camra scheme encouraged entrants from across the retail sector to enter a national competition. The judges were looking to identify the leading stockists of bottle-conditioned real ale, as well as inviting those who had gone to considerable lengths to increase its profile within the industry.

Entrants were judged on their range of products, sales methods, value for money to the customer and attitude of the staff to promote bottle-conditioned real ale.

Mr Maufe has been campaigning for more than eight years to stress the importance of growing quality crops at a fair price for grower and maltster. He set up the shop, which has now expanded to a second operation at Priory Farm, Wrentham, near Southwold, run on similar lines by Roger and Gill Middleditch.

Mr Maufe's Real Ale Shop won the mail order/online retailer section.

Brett Laniosh, Camra's promotions and marketing director, said: “It was great to view the lengths many outlets are going to in order to promote Britain's national drink.

“Whether it was through friendly customer service or an imaginative marketing scheme, every entrant showed a laudable amount of creativity and attention to detail.”

Mr Maufe's enterprise is open to visitors, usually between 10am and 5pm.

Visit www.therealaleshop.co.uk or call 01328 710810 to find out more. Priory Farm's number is 01502 676031.

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