Bookies make Norwich early favourities to win City of Culture status
PUBLISHED: 17:30 27 February 2010 | UPDATED: 16:32 06 July 2010
Norwich has emerged as the bookies favourite to be named the UK's first ever City of Culture in 2013 - a title which could help provide a £200m boost to the local economy.
Norwich has emerged as bookies favourite to be named the UK's City of Culture in 2013 - a title which could help provide a £200m boost to the local economy.
Following the announcement on Wednesday that Norwich had been shortlisted by ministers, bookies have been quick to install Norwich as early favourites for the honour.
William Hill Bookmakers have put Norwich at 6/4 favourites with Sheffield 9/4, Birmingham 3/1, and Derry/Londonderry 4/1 all following in the city's wake.
City and county leaders have issued a rallying cry for public support after Norwich was shortlisted for the title which will be marked by a year of celebrations in 2013.