Children's hospice clinches Canaries shirt honour
In a week's time the Norwich City players will be walking out on to the pitch at Carrow Road wearing shirts bearing the logo of a children's hospice.Yesterday the one-off shirts featuring the logo of the East Anglian Children's Hospice at Quidenham were unveiled at Carrow Road.
In a week's time the Norwich City players will be walking out on to the pitch at Carrow Road wearing shirts bearing the logo of a children's hospice.
Yesterday the one-off shirts featuring the logo of the East Anglian Children's Hospice at Quidenham were unveiled at Carrow Road.
Canaries sponsor Aviva generously offered to take its name off the front of the yellow and green strip, and EDP readers voted for the children's hospice to be advertised in its place instead.
The unique charity event is part of the insurance firm's Community Chest Challenge, promoted in the EDP, which will see the Norfolk hospice rewarded for 21 years of valuable work.
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As well as having the charity logo emblazoned across Norwich City's shirt, Each will be allowed to do a fundraising collection outside the ground before the game.
After the match the shirts will be signed by players and auctioned off on eBay to raise more money.
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Aviva has also kindly extended its hospitality on the day to some of the some of the families helped by Each and some of the charity's volunteers.
Simon Hempsall, marketing and communications manager for Each, said all the money raised from the scheme would be going directly to help the hospice at Quidenham, currently has six beds, which are used by 92 children on an occasional basis.
He said: 'We're a local charity which relies almost entirely on voluntary income to run our service and we are extremely grateful to Aviva and Norwich City for this wondering and unique opportunity, and to the public who voted Each at Quidenham as their preferred charity.
'It's a money can't buy opportunity and it's an incredibly generous gesture from Aviva and the club.'
The recipient of the honour last year, the Benjamin Foundation, received more than �20,000 from the event as a whole and it is hoped that figures will be matched this year, despite the economic downturn.
Half was raised from the general public and Aviva kindly doubled the pot from its own pocket - a gesture it has agreed to repeat this year.
Nick Gibbs, Aviva sponsorship manager, said: 'Part of the reason we wanted to do the sponsorship was to engage with the local community and look to give something back.
'One of the great ways we can do that is by giving up the sponsorship to a local charity.
'Having visited Quidenham last week it really brought home to me how important and vital the work that they do is for the families and children.
'It really makes you think about what a worthy cause it is and I'm delighted we can work with Each and do this for them.'
Club ambassador and former player Jeremy Goss said Aviva had been great a sponsor to be involved with and shared the club's ethos of supporting the local community.
He said: 'We are really pleased to be associated with this and delight the opportunity has gone to this exceptional charity, which I'm sure many people will be aware of.
'We wish Each all the best for the day itself. To see a Norwich City strips with the Each logo printed on it is magical.
'We are very proud to be linked with Aviva and the idea of giving maximum exposure to local charities.'
Fans will also be able to donate by text. At the match the announcer and scoreboard will be advertising that mobile phone users can text the word EACH to 82727, which will donate �3 to the charity and which will be charged to their phone bill.