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Company aims for Aussie market

PUBLISHED: 10:56 02 July 2008 | UPDATED: 20:46 05 July 2010

A company from Lowestoft that makes portable lifting devices has turned its attentions Down Under as it looks to crack the Australian market.

Harnser Solutions, which has already recorded success in the United States, makes the portable devices under the Eazi-Lifter brand.

A company from Lowestoft that makes portable lifting devices has turned its attentions Down Under as it looks to crack the Australian market.

Harnser Solutions, which has already recorded success in the United States, makes the portable devices under the Eazi-Lifter brand.

They can be fitted to window openings, attached to scaffold tubes, located in truck or boat sockets or fixed to buildings.

The company's overseas growth has been thanks in part to UK Trade & Investment, which is a government body providing support for companies looking to develop overseas business.

Harnser has worked with UKTI in the past, using the Passport to Export programme to help it make inroads into the lucrative American market in 2006.

Its portable hoist is now used by one of the US's leading window replacement companies.

Before entering the Australian market, Harnser once again enlisted the help of UKTI, commissioning an Overseas Market Introduction Service (OMIS).

The service meant the company was able to enter the market with confidence, armed with knowledge and expertise usually only available to locals, and it has now made contact with three prospective distributors in Australia.

“We gave them a remit and they rang around their local contacts and they made appointments on our behalf,” said Harnser chief executive Jeff Crowder.

“They know people and they know their way around, and it made it easier for us. UKTI made all the difference - it reduced our cost, risk and time, and transformed what would otherwise have been a lonely experience.”

Harnser - which employs about 10 people and manufactured about 100 lifts last year - has been using UKTI's business centre located in the British consulate-general in Sydney

as the base for its Australian expansion. “Australia has high standards and it's a receptive market, always willing to try new things,” said Mr Crowder.

UKTI also provides support for overseas companies that want to invest in the UK as well as helping British companies looking to develop their international business.

In the east of England, UKTI services are delivered through East of England International - a body that is part-funded by the East of England Development Agency.

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