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Creating a ‘brand’ for the Suffolk coast

Launch of tourism strategy for Suffolk Coast.
 Tim Rowan-Robinson, chairman of the Suffolk coast destination management organisation.

Launch of tourism strategy for Suffolk Coast. Tim Rowan-Robinson, chairman of the Suffolk coast destination management organisation.

© Archant 2015

Part of the recently launched tourism strategy for the Suffolk coast is about creating a “brand” for the area that gives it a powerful identity.

But what does that identity look like?

Environment - the Suffolk Coast Destination Management organisation (DMO) is trying to promote the Blue Flag beaches and fantastic areas of countryside that people can explore.

Culture and heritage - the DMO believes not enough is made of historic sites.

Range of activities - whereas some areas are known for one particular thing, the Suffolk coast has a range of activities that appeal to people of different backgrounds and ages - whether it is a trip to Africa Alive! for the children or eating out in Southwold.


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