Creating a ‘brand’ for the Suffolk coast
Â© Archant 2015
Part of the recently launched tourism strategy for the Suffolk coast is about creating a “brand” for the area that gives it a powerful identity.
But what does that identity look like?
Environment - the Suffolk Coast Destination Management organisation (DMO) is trying to promote the Blue Flag beaches and fantastic areas of countryside that people can explore.
Culture and heritage - the DMO believes not enough is made of historic sites.
Range of activities - whereas some areas are known for one particular thing, the Suffolk coast has a range of activities that appeal to people of different backgrounds and ages - whether it is a trip to Africa Alive! for the children or eating out in Southwold.
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