Creating a ‘brand’ for the Suffolk coast
- Credit: Nick Butcher
Part of the recently launched tourism strategy for the Suffolk coast is about creating a 'brand' for the area that gives it a powerful identity.
But what does that identity look like?
Environment - the Suffolk Coast Destination Management organisation (DMO) is trying to promote the Blue Flag beaches and fantastic areas of countryside that people can explore.
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Culture and heritage - the DMO believes not enough is made of historic sites.
- 1 'Enough to go around' - Drivers urged not to panic-buy at petrol pumps
- 2 Man's death 'remains unexplained' after body found in Lowestoft
- 3 Lowestoft family feature on Channel 5 show with Nick Knowles
- 4 Hunt for three men 'ongoing' after victim hit during Lowestoft assault
- 5 Dramatic pictures as huge barn fire breaks out near coast
- 6 Coastal town to feature on BBC One’s Antiques Road Trip once more
- 7 Have your say about the future of Pakefield's eroding coastline
- 8 Explained: What is causing the long queues at petrol stations?
- 9 Search continues for man with knife who chased victim into KFC
- 10 Stranded fishing vessel towed to safety by lifeboats
Range of activities - whereas some areas are known for one particular thing, the Suffolk coast has a range of activities that appeal to people of different backgrounds and ages - whether it is a trip to Africa Alive! for the children or eating out in Southwold.