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Flying Egg contest gets the axe

PUBLISHED: 14:33 21 August 2008 | UPDATED: 21:05 05 July 2010

AN ICONIC and much-loved seaside event, which tested even the most seasoned of inventors, has been axed.

Southwold's Flying Egg contest called upon participants to give an everyday item a new lease of life, with weird and wonderful results.

AN ICONIC and much-loved seaside event, which tested even the most seasoned of inventors, has been axed.

Southwold's Flying Egg contest called upon participants to give an everyday item a new lease of life, with weird and wonderful results.

Event organiser Linda Sonntag said that while last year's alternative umbrella challenge had been a huge success, the main sponsor Adnams had pulled out and this had proved too big a hurdle to overcome.

“I've been working on Flying Egg for eight years and there have been six competitions in that time. It was an excellent success, very popular and loved by a lot of people,” said Ms Sonntag.

“It requires a lot of money to put on and up until last year it was entirely funded by Adnams, but they are not funding it anymore and, in the absence of a main sponsor, I don't foresee it launching again.”

Ms Sonntag said she was hugely thankful to Adnams for sponsoring the event for so many years and was happy to end on a high after six successful contests.

“It's amazing that it went on for so long. With an event like this the specialness could just fizzle out so I wanted to stop while the going was good, rather than carry on against all odds and for people to lose interest,” she added.

The contest, usually held in September, asked people to turn an umbrella into something spectacular last year and previous events have featured alternative clocks and deckchairs. The designs were displayed along the High Street and prizes were awarded, including £1,000 for the overall adult winner.

Ms Sonntag, a shiatsu practitioner, said: “If someone wanted to revive Flying Egg they would have to come to me but they would need to get enough funding to put on the event. It needs somebody totally committed and enthusiastic, which I was eight years ago.

“My job was turning into fund-raising but I liked doing it for the artistry and imagination. I have made a lot of very good friends and it's been a wonderful experience. Flying egg is back in its nest for a very long sleep.”

It is the third Southwold event to be hit by bad news this year; the annual amber hunt was cancelled in July and the town's traditional Christmas day swim is in doubt due to health and safety regulations.

Adnams yesterday declined to comment.


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