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Hard-hitting postcards send out message

PUBLISHED: 09:29 24 October 2008 | UPDATED: 21:36 05 July 2010

HARD-HITTING: One of the postcards being distributed.

HARD-HITTING: One of the postcards being distributed.

THE message for motorists from these hard-hitting images is plain enough to see.

For all of those road-users that are caught by police drinking and driving, speeding, using a mobile phone or not wearing seatbelts will be dealt with severely.

THE message for motorists from these hard-hitting images is plain enough to see.

For all of those road-users that are caught by police drinking and driving, speeding, using a mobile phone or not wearing seatbelts will be dealt with severely.

With major enforcement campaigns currently being carried out across Suffolk to target these offenders, The Journal is calling on motorists to help Save A Life and not become a statistic.

These postcards, which were distributed in Lowestoft town centre last week, have been purposely produced to call on motorists to keep within speed limits, to not drink and drive, to always wear a seat belt and switch off mobile phones while driving.

With the Suffolk Roadsafe team joining forces with police, Mike Motteram, Suffolk County Council's road safety manager said: “There are additional enforcement teams working on accident routes and locations in the Waveney area. With the increased likelihood of being caught we believe that this will lead to fewer deaths and injury on our roads.”

Worrying statistics have shown that during 2007 an average of eight people were injured on Suffolk's roads each day, which equates to an average of 25 killed or seriously injured (KSI) recorded in Suffolk each month.

Of the total number of 252 KSI accidents recorded in Suffolk during 2007, a total of 70 (27.8pc) were caused, to some degree, by speeding.

The proportion of fatal injury accidents recorded in Suffolk, as a consequence of excessive speed, during 2007 was 38.9pc - with the national average 28pc.

Of the total number of 39 fatal casualties recorded in Suffolk during 2007, 12 (30.8pc) were identified as not wearing a seat belt at the time of the accident.

During the last three years 17.1pc of all fatal casualties were related to accidents where a drink/drug impediment was identified. The figure for 2007 alone was 15.4pc.

For more details, log on to www.suffolkroadsafe.net

Have you or a family member been a victim of a serious road crash? Write to Postbox, The Journal, 147 London Road North, Lowestoft, NR32 1NB or e-mail mark.boggis@archant.co.uk

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