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Help raise profile of Ness Point

PUBLISHED: 10:44 29 August 2008 | UPDATED: 21:09 05 July 2010

Geoff Rowell and Gary Kettless

Geoff Rowell and Gary Kettless

IT is the most easterly point in the country but Ness Point, at Lowestoft, can hardly be described as a tourist hotspot.

It is approached through an industrial area along Gas Works Road and is close to a sewage treatment works.

IT is the most easterly point in the country but Ness Point, at Lowestoft, can hardly be described as a tourist hotspot.

It is approached through an industrial area along Gas Works Road and is close to a sewage treatment works.

Now BBC Radio Suffolk and The Journal have joined forces in a bid to improve and identify the area, and this week we are calling on readers for their suggestions.

“We all know about Land's End and John O'Groats but it seems not many of us know that Britain's most easterly point is right here in Suffolk. I know lots of people have tried to raise the profile of Ness Point before and failed… is that a reason to give up?” said Mark Murphy, Radio Suffolk's breakfast show presenter.

“We have something here which is uniquely ours, so let's shout about it. Tourism is so important in this part of Suffolk and surely by making more of Ness Point can only be a good thing,” said Mr Murphy, after broadcasting his show from the location on Tuesday.

Suggestions to improve the area include installing a sign or other feature so that people can be photographed at the geographical landmark and generally making it more attractive to visitors. There are also suggestions that Gas Works Road should be re-named to show the way to Ness Point, with better signposting.

Names being considered include Eastern Way, Sunrise Lane or Ness Point Approach but readers are being asked to come up with their own suggestions for a new name or on ways to make the area more visitor-friendly.

The campaign has got off to a fine start, with many people admitting they did not know the significance of Ness Point.

“The reaction from our listeners has been tremendous. It is really up to the local council, the regeneration company 1st East and other interested bodies to rise to the challenge.

“I really hope this campaign

doesn't fall on deaf ears,” said Mr Murphy.

Journal editor Russell Cook said: “It could be such a great asset for our town but we need to try to find ways of giving it a better identity. Hundreds of people came up with ideas for naming our wind turbine. I'm sure we can get a similar response to this.”

Waveney MP Bob Blizzard attended the launch of the campaign but believes there may be a better alternative than working on Ness Point itself.

“I believe we should do more to promote Lowestoft as Britain's most easterly town and not concentrate so much on Ness Point. There is a lot to be gained if the town itself is recognised as the geographical landmark as it could give tourism in the Waveney area a big boost,” he said.

Mr Blizzard would prefer to see a project he helped set up during the 1990s when he was leader of Waveney District Council revived to mark Lowestoft as Britain's most easterly point. “We had a competition for a landmark to be sited on the North Denes and there was going to be a

glass sculpture of a flotilla of sails depicting the town's fishing heritage installed. Unfortunately this was never followed up but I believe this would be much better than trying to make Ness Point attractive to visitors,” he said.

What do you think? We want to hear your views on Ness Point and Lowestoft as the country's most easterly point. Write to: The Editor, Lowestoft Journal, 147 London Road North, Lowestoft NR32 1NB or e-mail russell.cook@archant.co.uk

Fans of Ness Point have created their own official website which contains a host of information about the area. Visit www.Ness-Point.co.uk

Go to Radio Suffolk's website to see more pictures of the campaign launch at www.bbc.co.uk/suffolk/in_pictures/


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