Lowestoft residents are being urged to ditch their cars as part of a month-long walking and cycling challenge to collectively travel 25,000 miles - enough to go around the world.
A team from HealthEast, the clinical commissioning group (CCG) for Great Yarmouth and Waveney, Suffolk County Council and Lowestoft Rising - and organisation working to improve the town - are bringing the 'Beat the Street' campaign to Lowestoft from June 22.
As part of the challenge, which has been run in other towns such as Reading, participants are given cards which they swipe on a number of 'beat boxes' which are installed at various points across the town.
The card records the distance they have covered over the month, which is then added to a team of the individuals choice.
In an attempt to support education and good causes in the town, each team will represent a Lowestoft school or charity - with the winning team winning up to £1,0000.
And if Lowestoft as a whole reaches the 25,000-mile target, the organisers of Beat the Street will donate a further £1,500 to this year's Lowestoft Summer Festival.
Anyone who taps all 100 boxes across the town will also be entered into a special prize draw.
Claire Henwood, sports and leisure development manager at Sentinel Leisure - which runs leisure services on behalf of Waveney District Council - was about helping people to be more active by showing people it is 'really easy to leave the car somewhere rather than struggle with the congestion at the school gates'.
Phil Aves, from Lowestoft Rising, said: 'We hope that the Beat the Street challenge will bring the Lowestoft community together to support our schools and get everyone out there being active and enjoying our great town.
'The idea of covering the distance to the other most easterly points in the World will be a challenge we should all rise to.'
Tony Goldson, Suffolk County Council cabinet member for health and adult care, added: 'Beat the Street provides a great incentive for the people of Lowestoft to get out and get active through walking, jogging or cycling.
'Not only will those participating be benefiting local good causes, they will also be improving their own health and wellbeing and helping to make Suffolk the most active county in England.
'We know from experience that if we can encourage people to be active they are likely to stay active. Not only will this directly benefit the person concerned it will also have positive benefits for society at large.'
What impact do you think the Beat the Street campaign will have on activity levels on Lowestoft? Write, giving your full contact details, to: Journal Postbox, 147 London Road North, Lowestoft NR32 1NB or email andrew.papworth@archant.co.uk
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