Lowestoft Town Football Club is uniting with a mental health campaigner for a series of music events to raise money and awareness for those living with mental health disorders.
The partnership sees LTFC join forces with DJ Paul Hammond of The Saturday Gig.
Money raised from the events will be split between Mr Hammond's 'Back 2 Life' campaign and the football club.
From June 30 until the end of next year, music events celebrating such genres as 70s disco and classic rock will be held every two weeks at the LTFC Social Club at Amber Dew Events Stadium on Love Road.
Mr Hammond said: 'For me it's something that is missing in the community and we are raising funds and awareness at the same time as having fun.
'We will be providing real quality entertainment with the music people love from a decade they remember.'
The DJ is attempting to raise £250,000 for community projects across Waveney and Great Yarmouth in what he has called a 'lifelong project'.
The campaign has been endorsed by Access Community Trust, Time to Change and Great Yarmouth and Waveney Mind.
Mr Hammond, who suffers from PTSD following his time providing aid to those suffering in the Horn of Africa Crisis, believes more needs to be done to raise awareness for mental health.
He said: 'Because it an unseen illness people don't always understand it, what they done see they don't understand.
'A mental health disability is seriously debilitating.'
The DJ now hopes the fortnightly events become a part of the local community.
He said: 'Everything I have ever done is a community projects. We wanted fundraising to be about this community and reinvigorate the community feel.
'People have lost faith in the community and it is important to restore that. Lowestoft Town Football Club is very much a family organisation and everyone makes you feel welcome.'
Gary Keyzor, one the club's directors, added: 'I think it is absolutely incredible. Off the field it is one of the biggest things the club has got involved in.
'It's very exciting – it's an opportunity for people to be entertained and learn about Lowestoft Town FC.
'The club is a big player in the community so this can only enhance what Paul is hoping to achieve.'
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