Morrisons to introduce Quieter Hour for nation’s shoppers
- Credit: Teri Pengilley
A supermarket chain will be turning off the tannoys and embracing a calmer atmosphere with a new weekly quiet hour.
From this Saturday, Beccles and Lowestoft's Morrisons stores will join others around the country in introducing Quieter Hour, meaning no music or tannoy announcements, dimmed lights, reduced basket and trolley movement, and turned down volumes on self-service checkouts.
This is to make sure that shopping is made as smooth as possible for people who might find shopping difficult, and for those who have enhanced needs, such as autism.
Designed to help customers who currently struggle with music and the other noise associated with supermarket shopping, it will take place every Saturday in all 493 of its stores nationwide from 9 to 10am.
The Quieter Hour initiative has been created with the support of the National Autistic Society, as many people who are autistic or those with autistic children can find shopping in a supermarket an anxious experience.