National Ask for Angela campaign backed by Suffolk police

Representatives from Suffolk police, members of the community, door supervisors and club and bar sta

Representatives from Suffolk police, members of the community, door supervisors and club and bar staff at Unit 17 in Ipswich for the launch. Picture: SUFFOLK CONSTABULARY - Credit: Archant

A national code-word campaign which enables those who feel vulnerable in pubs and clubs to discreetly approach staff and ask for help is being backed by Suffolk Constabulary.

The 'Ask for Angela' initiative aims to reduce sexual violence and vulnerability by providing people on a night out with a discreet phrase they can use to gain assistance should they find themselves in a worrying or intimidating situation.

The campaign, which was originally launched by Lincolnshire County Council last year, has already gained support across the country from a number of police forces and councils.

As part of the initiative, options available to staff include offering to call a taxi in order to get people home safely, trying to contact friends or family, or as a final resort, asking the individual who may be causing distress to leave the venue immediately.

Staff and officers from Suffolk police met with security door staff and bar and club representatives at Unit 17 in Cardinal Park, Ipswich, last week to launch the campaign.


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Various representatives from the community joined the launch and training was provided for door supervisors and a presentation on the 'Ask for Angela' initiative was given.

Officers have also distributed posters advertising the initiative to venues across the county where they will be placed discreetly in toilets of bars and clubs set to take part in the scheme.

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Detective superintendent Eamonn Bridger, of Suffolk Constabulary, said: 'With Christmas and the party season almost upon us, it seems more important than ever to back this innovative campaign and introduce it in venues in Suffolk.

'This simple, yet effective, initiative allows those who may find themselves in a vulnerable situation with an easy and quick way to gain help.'

Suffolk Police and Crime Commissioner Tim Passmore said: 'Anything aimed at keeping people safe has my full support.

'This is a very imaginative campaign and if it helps protect just one vulnerable person over the Christmas period it will be a success in my book.

'As we head towards the party season I would urge everyone to think about their personal safety and the safety of their friends during festive celebrations this year.'

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