'New Dawn' for coastal area?

PUBLISHED: 10:33 15 May 2008 | UPDATED: 20:23 05 July 2010

Think of the best summer destinations to visit in Norfolk and Suffolk and you could be forgiven for not naming Herringport, the New Dawn Coast or Greater Yarlow.

Think of the best summer destinations to visit in Norfolk and Suffolk and you could be forgiven for not naming Herringport, the New Dawn Coast or Greater Yarlow.

And you may think it strange if someone stopped you to ask the way to Sunrisely, Eastwold or Broadsea.

The strange-sounding locations are not the names of new settlements that have sprung up in the two bordering counties but are among nearly 1,000 unusual and sometimes bizarre names which are part of a scheme to rebrand Yarmouth and Lowestoft.

In years to come the two towns could be lumped together as Broadsmouth, Easterly and Sunrise Central if a scheme to unify the resorts' councils goes ahead.

However, the unglamorous names of Maritime Unitary Council or Mid Anglia Coastal Council are unlikely to set pulses racing for residents of Yarmouth and Lowestoft.

High-profile supporters of the so-called Yartoft merger of Yarmouth borough and Waveney district councils are now sifting through the names after they launched a competition to find a more suitable monicker for the possible new unitary authority.

Peter Jay, of Yarmouth's Hippodrome, and Brian Potter, of Potters Leisure Resort, in Hopton, set up the contest after they felt that a better name than Yartoft would give added impetus to their campaign to unify the two towns.

They say that Yarmouth and Lowestoft would benefit from the council amalgamation because it will cut administration costs, focus resources on priority issues and help promote the area.

Both men have put up £500 each as the competition prize and they were so overwhelmed by the number of name suggestions that yesterday they had to put off naming the winner until next week.

Mr Jay said: “I have just been knocked out by the response to the competition and it shows how many people support the idea of just having one council for both areas.”

“All we need really is a more attractive name than Yartoft.”

Both men are supported in the unitary bid by the Labour parties in Waveney and Yarmouth but the ruling Conservatives say they are firmly against the idea.

Other names sent in for the competition include Eastern Broadsands, the Anglian Rasthof, Oceans East and Yareness.

The Boundary Committee is currently examining different proposals to merge or abolish councils across the region. Possible new councils include one stretching along the whole coast or Waveney merging with Suffolk Coastal District Council.

In July, the committee is due to draw up its final shortlist of preferred council options.

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