New label for eco-friendly milk

THE makers of the UK's first eco-friendly milk bottle have chosen to use a label designed by two Kirkley High School students.A design by 13-year-olds Dania Brewer and Charlie Besant has been plucked out by the inventors of GreenBottle and will hit the shelves at Asda in Lowestoft today.

THE makers of the UK's first eco-friendly milk bottle have chosen to use a label designed by two Kirkley High School students.

A design by 13-year-olds Dania Brewer and Charlie Besant has been plucked out by the inventors of GreenBottle and will hit the shelves at Asda in Lowestoft today.

The GreenBottle, which has been developed by a small team of entrepreneurs based in Woodbridge comprises a unique concept using recycled office waste paper to create a durable outer container, with a removable inner bag full of milk, supplied by local dairy MaryBelle.

But they decided they wanted to revamp the semi skimmed label to make it more appropriate for their target audience - young people.


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GreenBottle's philosophy has always included the local community, so it seemed fitting to involve the next generation in the label design.

They formed the partnership with Kirkley after receiving a recommendation from Asda's manager Dave Lennox, who has worked with the school on a number of occasions.

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And after being given a brief from Simon King, chief executive officer at GreenBottle, the lunchtime art group set to work on creating a bright and eye-catching label with help from art coordinator Nikola Ketteringham.

Mr King said: 'We had been getting feedback from our customers and kids seemed to really love it. When we came to discuss again the look of the packaging we thought it would be great to have kids involved.

'Dave Lennox who runs Asda has done a lot of work with Kirkley and I came to meet Nikola who said it sounded like a good idea.'

Dania and Charlie's idea focused on two friendly cartoon cows, each sporting a speech bubble about the product. With a backdrop of green grass and blue sky, Simon said it provided a much brighter alternative to their original label.

'I loved the colours and the texture, but what I particularly liked was the cow, I just felt it would work on the label.

'This label is just for the semi skimmed milk, but it could be for a full fat litre bottle or any other, so we may have to come back to the school and ask them to design another label,' said Simon.

Dania said they both had an idea in their heads of what they wanted.

'We started with the idea of having the milk dripping down the sides and the colours were in my head. We kept changing the cow all the time though, we weren't really sure what sort of cow it should be.

'Me and Charlie always cared about the environment, but we were really happy to design a label for the milk. We are quite proud.'

'It is an honour, it's like 'we did that'' added Charlie.

This is the second time the art department at Kirkley have been involved in a business innovation, after designing a logo for a local company

A new batch of GreenBottle will be available in Asda at Horn Hill from today with Dania and Charlie's label attached and it is hoped the milk will be rolled out across stores in East Anglia.

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