'The perfect showcase': New lights and attractions for town's festive event
PUBLISHED: 11:21 27 November 2019
Brand new lighting and attractions are set to transform a town centre in time for the festive season.
And as the organisation behind Lowestoft's Business Improvement District announces its plans for the Christmas countdown, they've said that it promises to be "particularly memorable" for people in the town.
With the popular annual Christmas lights switch-on and festive event taking place this Saturday, November 30 in Lowestoft town centre, music, fun and laughter features among entertainment aplenty.
Lowestoft Vision, which is managed by Suffolk Chamber of Commerce, has invested in brand new lighting and other attractions, aimed at "impressing and inspiring residents and visitors in equal measure," according to a spokesman.
Taking place along London Road North, between 1pm and 6pm, there will be a range of street entertainment, including Santa satnav, stilt walkers and various princess characters.
The stage entertainment - hosted by The Beach - kicks off at 3pm and will include local performances from Group A, Cantors Theatre School, Baden Aldridge, Adam Evans and the Marina Theatre's Snow White panto cast.
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Panto cast members Michael Auger, Terry Gleed and Hayley Sewell will be entertaining the crowds from 4.30pm and will help to switch the lights on at 5pm.
In addition, So Laissez-Faire will perform along with Lowestoft band Slick Division, who will perform their charity single 'Fractured' - which they are hoping will reach the Top 40 - along with other songs.
Santa's Grotto will be located at the Citizens Advice Bureau headquarters of St Margaret House in Gordon Road.
Lowestoft Vision will also be running an Elf on the Shelf competition, whereby the public have one hour to find four elves, which have been hidden in four different town centre businesses to record each of their names.
One winning family will be randomly selected from the competed entries and will be invited on stage to switch on the lights.
Dan Poitras, the chairman of Lowestoft Vision and manager of the Britten Centre, said: "We've listened very carefully to the feedback from previous Christmas events, have invested in new lights and other attractions and genuinely believe that this year will be the perfect showcase for Lowestoft and its town centre retailers, combining light and laughter!"