Olympic torch to Lowestoft campaign

EFFORTS to bring the Olympic torch to Ness Point inched closer today with the launch of the campaign's official logo.Southwold-based design agency Spring came up with the striking logo, at the heart of the crusade to bring the torch to the county - as part of the traditional build-up to the London 2012 Olympic and Paralympic Games.

EFFORTS to bring the Olympic torch to Ness Point inched closer today with the launch of the campaign's official logo.

Southwold-based design agency Spring came up with the striking logo, at the heart of the crusade to bring the torch to the county - as part of the traditional build-up to the London 2012 Olympic and Paralympic Games.

Adam Baker, Suffolk's 2012 Project Manager, said: 'The logo had to be strong enough to help create lots of excitement, generate lots of enthusiasm for the games and spread the magic dust of the games across the county. We want to make sure there's a really strong case to bring it to the county, so London 2012 doesn't have any option but to bring it to Suffolk."

The campaign, which is being backed by Suffolk County Council, the East Anglian Daily Times, BBC Radio Suffolk and Choose Suffolk, is trying to put the county on the list of places the torch goes to before the 2012 opening ceremony.


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Spring MD Erika Clegg said: 'We wanted to create a sense of energy and modernity that expresses the spirit of the Olympics as well as the physical torch itself. This is a campaign devised to generate pride in Suffolk's people and our design must support that characteristic.'

Because it was a regional exercise the logo couldn't be directly affiliated with the Olympics through devices like the 2012 ID, Olympic rings, or the date 2012, she added.

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She went on: 'The takes the central colours of flames and shoots them up into the air from energetically hand-rendered text - giving this ID a sense of immediacy and informality that separates itself from the feel of a public sector initiative.'

Lit in Olympia, the torch will make an international journey before arriving in the UK. Carried by Torch bearers selected through a ballot process, the Olympic Flame will pass through communities, with entertainment, shows and concerts marking its arrival. There will be educational programmes for young people and the chance to take part as a volunteer.

Evidence will be gathered, collated and presented to the torch relay organiser soon to be appointed by London 2012. Photography will be commissioned with the images created used in tourism campaigns aimed at driving public awareness of the rich diversity and quality of attractions, venues, heritage sites and arts and cultural events within the county.

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