He has became a household name after his summer of success in the Olympics and Tour de France.

And now cyclist Bradley Wiggins is set for another appearance – in a rather different guise.

The Olympic time trial champion is the inspiration for one of more than 70 colourful characters vying for attention tomorrow and Sunday at the annual Reydon Scarecrow Trail.

It comes on the same weekend that the 'real' Bradley Wiggins is due to ride through Reydon in the Tour of Britain.

The scarecrow trail's organiser, Sarah Britten, said the event had gone from strength to strength since she helped create it three years ago.

She said: 'It is a brilliant event and continues to raise money for the Reydon Christmas lights. It inspires people to actually walk around the village, to stop and chat and have a laugh.

'But it attracts people who are not just from the village, which shows how it involves everybody.'

Trail programmes will be available on both days at the village hall, where there will also be an art exhibition and refreshments. People can vote for their favourite scarecrow and their favourite hand-held children's scarecrow.

Speaking about the inspiration behind her cycling scarecrow, its creator Kerry Holmes, a retired teacher from Reydon, said: 'Initially we chose Bradley because he had just won the Tour de France – it was before his Olympic gold medal. Then when we heard he was coming through the village and so we decided to call the scarecrow 'Wigcrow' and have him passing through a finishing line that says 'Tour de Reydon'.'

As part of this weekend's event, which runs from 11am to 5pm on both days, there will also be a children's sunflower trail and two open studios around the village. It will finish with an open-air songs of praise service in The Randolph Hotel's garden on Sunday at 5.45pm, when the winners will be announced.