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Reaching out to victims with receipts

PUBLISHED: 11:21 04 November 2008 | UPDATED: 21:41 05 July 2010

THE latest initiative to reach victims of domestic abuse gets underway this month - with advertisements for a special helpline appearing on the back of till receipts given out at the Morrisons store in Lowestoft.

THE latest initiative to reach victims of domestic abuse gets underway this month - with advertisements for a special helpline appearing on the back of till receipts given out at the Morrisons store in Lowestoft.

The receipts, which will be given to all shoppers between November 1 and January 2009, will feature a number of advertisements including one for Break the pattern - the stop domestic violence and abuse campaign.

The advert asks “Victim of a partner, ex-partner or family member's abuse?” and then gives the non-police 24-hour helpline number - 0800 783 5121 - as well as a request to use 999 in an emergency.

Marianne Fellowes, county domestic violence and abuse project team manager, welcomed the initiative.

"When an individual is a victim of Domestic Abuse their access to information and support can be limited by the member of family, partner or ex-partner that is abusing them,” she said.

“This campaign is one of many ways in which Suffolk Constabulary and partner agencies work together to let people know that support is available.

“This crime affects people from all social and economic backgrounds, regardless of age, ethnicity or religious belief - so a supermarket is perfect in that it is a location used by all.”

Detective Inspector Terry Jones, based at Suffolk Police's Lowestoft Victim Care Centre, said it was hoped the advertisements would reach a wide audience.

“We recognise that it is not always easy for those in abusive relationships to seek help, but are always seeking ways of getting the 'break the pattern' message out to those who may need advice and assistance,” he said.

“Help is available and is just a phone call away and these adverts will ensure the number to ring reaches a large number of people.”

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