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Six key points to safety campaign

PUBLISHED: 11:15 03 July 2009 | UPDATED: 10:36 06 July 2010

THE message for young people to stay safe while having fun this summer is spreading far and wide across the region.

The Journal's Don't Dice with Danger campaign is being supported by businesses across the area who are helping to make sure that young people think about their safety and that of their friends.

THE message for young people to stay safe while having fun this summer is spreading far and wide across the region.

The Journal's Don't Dice with Danger campaign is being supported by businesses across the area who are helping to make sure that young people think about their safety and that of their friends.

Merchandise with the all-important safety messages are being distributed to pubs, clubs, youth organisations, sports clubs and schools.

Currently there are posters, postcards, beer mats and wrist bands available.

These are available free from various locations including Pleasurewood Hills in Lowestoft.

Waveney District Council is also supporting the campaign and will have merchandise available.

“Don't dice with Danger” merchandise will be available at the main reception areas at Lowestoft Town Hall and the council's Marina customer service centre.

“The council fully supports the campaign and will do everything it can to make sure that everyone enjoys the summer weather in safety,” said a council spokesman.

It is also possible to collect some of the merchandise from the Journal's office at 147 London Road North, Lowestoft.

Journal editor Russell Cook said: “We all want young people to have fun but we don't want them to gamble with their own safety.

“It is also important to encourage young people to think about their friends and make sure they are safe.”

The six key messages of the campaign are:

Look out for your mates.

Know your surroundings.

Steer clear of trouble.

Enjoy your drinks responsibly.

Tell someone before you leave.

Think about the consequences.

The campaign was launched

following a number of tragic

incidents in which young people lost their lives as a result of over-exuberance, drinking and drink-driving.

Adnams of Southwold are sponsoring and financially supporting the campaign which has been inspired by a group of young designers from Spring in Southwold.

For more information on the campaign visit www.dontdice.co.uk

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