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Southwold design agency success

PUBLISHED: 09:23 12 December 2008 | UPDATED: 22:00 05 July 2010

THE birthplace of Lady Thatcher is set to be celebrated at next year's Conservative Party conference under plans devised by a Southwold design agency.

Spring described the event as "a huge departure" from other party conferences, and said it would be working with the Tories to enhance their brand values.

THE birthplace of Lady Thatcher is set to be celebrated at next year's Conservative Party conference under plans devised by a Southwold design agency.

Spring described the event as “a huge departure” from other party conferences, and said it would be working with the Tories to enhance their brand values.

It beat off fierce opposition to win a prestigious contract with the party to market Manchester as the location for the Tories' 2009 conference and promote a retail parade at the venue.

It has named the retail zone North Parade, echoing the grocery shop belonging to Lady Thatcher's father, Alfred, which she famously lived above at 1 North Parade in Grantham.

Scott Seaman-Digby, commercial director at Conservative Campaign headquarters, said there was “a fit” with the company on a number of shared interests.

“Spring has a striking agenda and outlook and are very progressive in the in the work they have done,” he said.

Spring managing director Erika Clegg said the name of the parade chosen for the retail area was relevant in two ways.

“It was where Margaret Thatcher was born and it also reflects conference 2009's Manchester northern location, which sees the launch of this exciting new retail concept, within the context of the party conference,” she said.

“It's a huge departure from anything the other parties have done at conference. We are working with the Conservatives to enhance their brand values when marketing the retail space.”

Up to 125 retailers will share more than 6,000sq m of exhibition space. The hub of the hall will be a GWB (General Well Being) relaxation and hospitality zone.

Branded flyers from Spring's design team feature a message from party leader David Cameron who says: “Next year we're in another great city - Manchester. It's a first for us - the first time for a century we've held our annual conference in Manchester. Whether you are a sponsor, an organiser, or an exhibitor - you're part of what makes the conference a great success.”

Ms Clegg said she was “proud” that Spring had the opportunity to work closely with the Conservatives as they prepared for “the next exciting year in their history”.

“Conference 2009 will have a real buzz, and our work in the lead-up to it will encourage a wide variety of retailers and exhibitors to be part of, and benefit from, the event,” she said.

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