SUFFOLK motorists who risk lives by speeding are the targets of a week-long police crackdown. The campaign, led by TISPOL, the European Traffic Police Network, will run between Monday (April 26) and Sunday (May 2) and will see increased checks and enforcement across Suffolk.

SUFFOLK motorists who risk lives by speeding are the targets of a week-long police crackdown.

The campaign, led by TISPOL, the European Traffic Police Network, will run between Monday (April 26) and Sunday (May 2) and will see increased checks and enforcement across Suffolk.

Speeding is one of the 'Fatal Four' driving offences alongside drink driving, using a mobile phone and seatbelt offences. Last year, 42 people died on Suffolk's roads and in half of these incidents speeding was identified as being a contributory factor.

Motorists caught speeding will face a �60 fixed penalty notice and three points on their licence. Certain offences could see drivers taken to court where they may face larger fines and disqualification from driving.

Reducing the number of persons killed or seriously injured on the county's roads is a priority for Suffolk Constabulary and as excessive speed is linked to this, motorists can expect an increased police presence during the week-long campaign.

Officers will be aiming to highlight the issue of speeding through education and enforcement, meaning motorists are more likely than ever to be caught when driving at excessive speeds.

Chief Insp Adrian Dawson, Head of Roads Policing for Suffolk said: 'Tackling speeding is, of course, a priority throughout the year because excessive speed is so dangerous. However, campaigns such as this give us an opportunity to reinforce the message that speed kills. We want drivers and passengers to realise that speeding is a contributory factor in a large number of road traffic collisions and that by sticking to the legal speed limits unnecessary deaths can be prevented.

'Excessive Speed affects the ability of a driver to react and avoid collisions. When driving you can be met by something unexpected at any moment and, while a collision may be unavoidable, you can greatly reduce the chances of doing serious harm if you are travelling at the speed limit designated for the road you're travelling on.

'It's a minority of drivers who feel they are above the law that place the majority of the public at risk - and it's these motorists we will be targeting throughout this campaign and beyond.'

The Government's 'It's 30 for a reason' advertisement campaigns continue to highlight the dangers of excessive speed.

The current campaign focuses on the long-term impact on a driver's life if they were to kill someone while speeding.

The TV ad shows how a man who has knocked down a child while driving too fast on a 30mph road is haunted by an image of the dead boy.