Strategy aims to boost tourism and attract holidaymakers to Waveney

Tim Rowan-Robinson, chairman of the Suffolk Coast Destination Management Organisation.

Tim Rowan-Robinson, chairman of the Suffolk Coast Destination Management Organisation. - Credit: Archant

A blueprint to attract tourists to Lowestoft and Waveney is to be unveiled after the leader of a tourism group said the area is competing with other UK destinations to attract holidaymakers.

An event will be held at Lowestoft's Claremont Pier tonight, Monday (June 29) to outline how the Suffolk Coast Destination Management Organisation (DMO) - set up to promote the area in the wake of government cuts to tourism funding - plans to entice people to Waveney.

Earlier this year Tim Rowan-Robinson, chairman of the DMO, said in a presentation to Southwold Town Council: 'A lot of people travel for between two to three hours for a short break.

'That means there is a huge catchment area and we are therefore in competition with the south coast, the West Country and, I suppose, the Lake District.'

He also raised fears back then that 'people don't know a lot about Suffolk' and that the DMO's role is to create a strong brand for the area that will 'really put our part of the world on the map'.

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Tonight's event will give organisations a chance to find out more about the plans for promoting locations across the Suffolk coastline and how this will affect tourism development.

'From Lowestoft to Felixstowe, we have an outstanding tourism destination along the entire length of the Suffolk coast,' said Mr Rowan-Robinson.

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'The key to making it successful is to promote the area to new audiences and ensure we all work together to get our message across.'

'The Lowestoft and Waveney area is a strong part of our destination offering, especially for families. We want to ensure that the strategy isn't just focused on the same areas, but it talks to a broad range of businesses and different types of consumers about what a great destination we've got.'

How do you think we can promote tourism to the Suffolk coast? Write, giving your full contact details, to: Journal Postbox, 147 London Road North, Lowestoft NR32 1NB or email

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