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Suffolk hopes for bumper Easter boost

PUBLISHED: 09:15 09 April 2009 | UPDATED: 08:48 06 July 2010

THE tourism industry in Suffolk is banking on a bumper Easter weekend to help kick-start a mammoth summer season.

With the pound continuing to perform poorly against the Euro, many people who would previously have headed abroad for a few days are choosing to stay closer to home.

THE tourism industry in Suffolk is banking on a bumper Easter weekend to help kick-start a mammoth summer season.

With the pound continuing to perform poorly against the Euro, many people who would previously have headed abroad for a few days are choosing to stay closer to home.

And the stunning East Anglian countryside and great range of holiday events on offer are set to help out the hotels, shops and restaurants and draw people back over the summer months.

Keith Brown, chief executive of the East of England Tourism Board, said all of the signs so far pointed to a strong start to the season.

He said: “Our businesses are looking forward to welcoming visitors, whether that's hunting for Easter eggs at Sutton Hoo or welcoming HM The Queen, and HRH The Duke of Edinburgh at St Edmundsbury Cathedral.

“We hope the season will begin positively as many people choose to explore their own country's many delights.”

Alex Paul, of Choose Suffolk Tourism Partnership, said he was “cautiously optimistic” about the weekend ahead.

“The Easter weekend is very important for tourism,” said Mr Paul. “If you have a good weekend, with good weather, it sets the tone for the summer and the rest of the year.

“Last year we had snow over Easter and that really didn't help. If people have a fantastic time then they come back.”

Naomi Tarry runs Best of Suffolk, an online firm offering “stylish self-catering accommodation”, and said its 50 cottages were fully booked for the coming few days.

She said: “Unfortunately, we're having to turn people away, which is a really nice thing to be able to say in the current economic climate.

“People come for the whole package - really nice restaurants, good pubs and cafes and lovely places to go for a walk along the coast.”

The annual Spring Conference for Waveney's Tourism Forum was told that an extra 10,000 holiday guides had been printed for the Sunrise Coast marketing campaign to accommodate the recent high demand.

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