Suffolk joins battle for its slice of staycation market
Suffolk will face "fierce" competition to attract day-trippers, tourist bosses were warned yesterday as a new campaign was unveiled to win the county a greater share of the market.
Suffolk will face 'fierce' competition to attract day-trippers, tourist bosses were warned yesterday as a new campaign was unveiled to win the county a greater share of the market.
Choose Suffolk's 'Great Days Out in Suffolk 2010' campaign was launched at the National Trust Visitor Centre of one of the county's - and the UK's �- greatest historic sites, Sutton Hoo, near Woodbridge.
It was marked by the delivery of the first of the campaign's 375,000 brochures by Leisure Target, which will distribute them across the East of England.
The 'Great Days Out in Suffolk 2010' campaign aims to continue building on last year's successful summer for the county's tourism industry as 'staycationers' boosted an already growing trade.
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Alex Paul, Tourism Manager at Choose Suffolk, the county's tourism organisation, said: 'Our members had a great summer last year, and our latest research shows that the day trip business is now worth an impressive annual �812m to the county's economy, or �2.2m a day, attracting 23 million visits.'
'Great Days Out in Suffolk 2010' aims to showcase the very best of the county's attractions and the diversity on offer to neighbouring counties. It aims to position it as a premier destination by focusing on industry sectors such as large and small attractions, history and heritage, outdoors, arts and events, food and drink and gardens.
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The brochure will be distributed across the eastern region, at key transport outlets, Tourist Information Centres, through key partners and also via the Visit Suffolk website - www.visitsuffolk.com.
Choose Suffolk chief executive Celia Hodson said: 'The day trip market is highly important to the county's tourism sector and we're working hard to attract potential visitors…The competition for these visitors is fierce.'
The Great Days Out campaign will run from now until February 2011.