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Supermarket and film boost appeal

PUBLISHED: 21:42 14 November 2008 | UPDATED: 21:47 05 July 2010

ASDA in Lowestoft has become the latest local business to lend its support to the Palliative Care East Appeal as it donated £5,000 to the cause.

The supermarket, in Belvedere Road, has stepped forward to become the co-sponsor of a fundraising walk organised by BWell Health Club.

ASDA in Lowestoft has become the latest local business to lend its support to the Palliative Care East Appeal as it donated £5,000 to the cause.

The supermarket, in Belvedere Road, has stepped forward to become the co-sponsor of a fundraising walk organised by BWell Health Club.

The club, which is based at the James Paget University Hospital, is organising a three-mile sponsored walk at Great Yarmouth Racecourse and this donation is to help kick-start the fundraising efforts.

Jenny Westgate, public appeal co-ordinator for the appeal, said: “The gym's chosen charity to support is Palliative Care East and they approached us to say they wanted to get involved. We want it to be a really big event, with all ages taking part in a fun day at the racecourse.”

A number of organisations have stepped forward to help start organising next year's event, including Great Yarmouth College students who will be helping with promotion.

Alan Jennings, commercial manager at Asda in Lowestoft, said: “Every year we look at a worthwhile cause to sponsor and this is something the area badly needs.”

Meanwhile, donations have been flooding in for the appeal.

Among them was £500 from two members of the James Paget University Hospital's palliative care team. Macmillan palliative care nurse Julie Broom and palliative care secretary Rachel Sullivan took part in the Great North Run and were sponsored by family and friends.

And more than 200 people supported a charity review of the new James Bond film Quantum of Solace at the Hollywood Cinema, Great Yarmouth, with the evening raising £2,125.

A rare red Aston Martin DB9 owned by appeal supporter Tim Barratt was parked outside the entrance to the cinema to set the scene.

A special message from former James Bond, Roger Moore, was played out just before the film was shown. The veteran actor had agreed to provide it during an interview he did for BBC Radio Norfolk when he was promoting his autobiography, My Word is My Bond.

A number of top prizes helped to raise around £600 in a raffle.

But the biggest surprise of the night was the fierce bidding for the big stand-up advertisement for the film which stood in the Hollywood foyer and fetched more than £100.

To complete the evening, the audience was invited to go to the Grosvenor Casino where a buffet was provided. Free tokens were given for £5 of gambling chips. One person struck lucky, winning £25 which they donated to the appeal.

Set in the grounds of the James Paget, the centre will offer palliative care, expert clinical care, emotional and social support and complementary therapies to patients and families affected by cancer and other serious illnesses with the aim of improving quality of life.

Events continue to be organised for the appeal. They are: November 21, coffee morning in aid of Palliative Care East and Marie Curie at the Old Granary Studio, Maypole Green, Toft Monks, Beccles; November 22, Wendy's Memorial Winter Ball at the Gall-ery Lounge, Potters Leisure Resort.

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