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THINK! campaign aims to save lives

PUBLISHED: 07:14 07 November 2008 | UPDATED: 21:42 05 July 2010

A SHOCKING new seat belt campaign was launched nationwide this week in an effort to save lives.

The THINK! campaign highlights the deadly consequences of not always wearing a seat belt, and it was launched by Road Safety Minister Jim Fitzpatrick on Monday.

A SHOCKING new seat belt campaign was launched nationwide this week in an effort to save lives.

The THINK! campaign highlights the deadly consequences of not always wearing a seat belt, and it was launched by Road Safety Minister Jim Fitzpatrick on Monday.

New statistics show one life could be saved each day if drivers and passengers belt up every time they get in a car.

Graphic images of the fatal damage caused to internal organs are shown in a new television advert highlighting the three devastating crashes you experience in a road accident if you are not wearing a seat belt.

Mr Fitzpatrick said: "Every day someone dies simply because they are not wearing a seat belt. That's a tragic waste that could be avoided if everyone took the simple step of belting up whenever they got in a car.

"If you have a crash without wearing a seat belt you actually experience three crashes, even at everyday speeds like 30mph. First, your car crashes and stops. Second - because there's nothing to stop you moving - your body carries on and hits the inside of the car.

Third, you stop but your internal organs keep moving, hitting the inside of your body and tearing under the force of the impact.

"I hope this hard-hitting new campaign will help everyone in the East of England realise that they are risking their life whenever they get in a car and don't put on their seat belt."

Gary Sanderson, from the East of England Ambulance Service, said: "All it takes is a few seconds to put on a seat belt and this could prevent you from sustaining serious injuries, or even death. It is a common sight that paramedics are faced with and it is frustrating that injuries sustained by not wearing a seat belt can easily be prevented."

You are twice as likely to die in a crash if you are not wearing a seat belt and a new analysis of casualty figures shows about one life each day could be saved in Britain if everyone always wore a belt.

Seat belts have prevented an estimated 60,000 deaths and 670,000 serious injuries since 1983 when seat belts were made mandatory for drivers and front seat passengers.

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