Tourism boost as brochures fly off the shelves

Hopes are high for a busy summer season as demand for holiday guides featuring all there is to see and do in Waveney has hit an all-time high.Waveney District Council has had to order a further print run to produce an extra 10,000 copies of its brochure because more than 42,000 requests for the guide have been received since November.

Hopes are high for a busy summer season as demand for holiday guides featuring all there is to see and do in Waveney has hit an all-time high.

Waveney District Council has had to order a further print run to produce an extra 10,000 copies of its brochure because more than 42,000 requests for the guide have been received since November.

The stock of the 2009 Sunrise Coast holiday handbook was expected to last until October, but supplies have now almost run dry.

In addition, the district's tourism website has also seen a further 1,000 unique visits per month since November.


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Wendy Mawer, the council's portfolio holder for regeneration, said: 'This news certainly supports claims that more people are going to be holidaying at home this summer.

'This great news for the local industry and we are delighted that others are discovering what we already know - that Waveney is a fantastic place to visit.

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'We know that times are tough at the moment, but hopefully demand for the holiday handbook gives some indication of the number of people really considering Waveney as a holiday destination this year.'

The marketing campaign for the brochure included advertisements in consumer publications, direct mail shots targeted at tourism audiences, online consumer websites and requests through Tourist Information Centres.

The Waveney Tourism Forum will be holding its annual spring conference at Africa Alive, Kessingland, on Wednesday and expects to attract 100 local tourism groups, businesses and organisations.

To find out more about holidaying in Waveney, visit the district's tourism website via www.edp24.co.uk/dailylinks.

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