Walk to work in Lowestoft and win an iPod
COMMUTERS are being asked to wear their most eye-catching shoes to help celebrate national Walk to Work Week.
A Suffolk-wide campaign to see more people leave the car in the driveway runs from Monday to next Friday . Here in Lowestoft, specially trained 'shoe spotters' will set up camp at unspecified locations during the morning rush-hour.
Walkers who are seen wearing the most head-turning footwear – colourful, decorated and hard to miss – will win an iPod Touch music player, courtesy of the Suffolk Chamber of Commerce.
Organisers hope the event will encourage more people make steps to leading a healthier lifestyle.
Studies undertaken by Sustrans, a national walking and cycling charity, found that 9 out of 10 journeys could be made on foot or by bike.
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John Dugmore, chief executive of the chamber, said, 'We know that business people across the county have busy schedules and busy lives - however Walk to Work Week is an opportunity for us all to look at how we can participate in putting a bit more activity into our lives.
'I would encourage as many people as possible to join in and play their part in making the workforce of Suffolk a healthier workforce.'
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• For more information about Walk to Work Week log onto: www.suffolktravelplans.com.