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Who is the typical holidaymaker to the Suffolk coast?

Southwold beach and pier.
August 2013

Picture: James Bass

Southwold beach and pier. August 2013 Picture: James Bass

Archant Norfolk © 2013

Any marketing campaign - like the new tourism strategy launched recently for the Suffolk coast - requires a good knowledge of the target audience. So just who is the typical Suffolk holidaymaker?

Clearly, a holiday in one of the most beautiful parts of the country attracts day trips and longer vacations from all sorts of people - particularly during a period when foreign holidays 
are still considered a 
luxury.

But Peter Joyner, from creative agency Shorthose Russell - hired by the Suffolk Coast Destination Management Organisation (DMO) to devise the 
marketing campaign - believe they have discovered a type 
of person who they think holidays to places like Southwold particularly 
appeal.

“There is a big market for people who have a good job and cash but don’t necessarily want to fly away,” he said.

“Those are the ones we have to capitalise on and talk to.”


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