Who is the typical holidaymaker to the Suffolk coast?
Archant Norfolk © 2013
Any marketing campaign - like the new tourism strategy launched recently for the Suffolk coast - requires a good knowledge of the target audience. So just who is the typical Suffolk holidaymaker?
Clearly, a holiday in one of the most beautiful parts of the country attracts day trips and longer vacations from all sorts of people - particularly during a period when foreign holidays are still considered a luxury.
But Peter Joyner, from creative agency Shorthose Russell - hired by the Suffolk Coast Destination Management Organisation (DMO) to devise the marketing campaign - believe they have discovered a type of person who they think holidays to places like Southwold particularly appeal.
“There is a big market for people who have a good job and cash but don’t necessarily want to fly away,” he said.
“Those are the ones we have to capitalise on and talk to.”
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