Freezing temperatures failed to prevent a big crowd enjoying the traditional Christmas lights switch-on in Lowestoft.
Families who braved the cold on Saturday were treated to an afternoon full of entertainment before admiring the new Christmas lights provided by Lowestoft Vision, the town’s Business Improvement District organisation.
The display includes a ‘Merry Christmas Lowestoft’ sign welcoming visitors to the town.
The crowds partied throughout the day to sounds from Chica DJ and performances from local groups including Venue of Performing Arts, Seagull Dance Works, Stars of the Stage, Strike a Chord, Twirlstar Academy and My Choir Rocks.
Special guest Robin Windsor of Strictly Come Dancing took to the stage along with the rest of the cast of local pantomime Aladdin, and other pantomime stars from the local theatres.
Lowestoft Town Council mayor Sonia Barker then invited Father Christmas and his elves on stage to greet the crowds before switching on the illuminations to a huge festive cheer.
For the shoppers, a festive market provided by Lowestoft Town Council took place on the historic Triangle Market, and local retailers welcomed visitors. All council-owned car parks in the town were also free from 3pm.
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Lowestoft Vision chair Danny Steel said at the event: "We are so pleased that so many families wrapped up warm and braved the cold to come and celebrate this wonderful event.
"The children’s eyes lit up as Father Christmas took to the stage, and our new lights were a hit with retailers and visitors alike.”
Angela Grey, Lowestoft Vision’s Business Improvement District manager, said: “I am so grateful to all the partners and retailers who helped to make this day such a success, and to all the visitors who showed their support for our local town centre."
Mayor Sonia Barker tweeted: "Big crowd in Lowestoft for annual Christmas light switch on.
"Santa and I had great fun along with Santa’s elves - so lovely to see families really enjoying themselves despite the freezing temperature."
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